Top 5 Beauty Retail Apps on Android in Africa Q4 2022

During the fourth quarter of 2022, the top beauty retail applications on the Android platform in Africa showed varying trends in downloads and active users. This data, provided by Sensor Tower, offers insights into the performance of these apps.

Bath&BodyWorks saw a notable increase in weekly downloads, peaking at approximately 5.7K during the week of November 21. The app's weekly downloads fluctuated throughout the quarter, starting at around 1.4K in late September and ending the year at about 2.3K. The number of weekly active users followed a similar trend, reaching a high of 11.2K in late October before stabilizing at around 8.3K by the end of December.

Eva Cosmetics experienced a significant surge in weekly downloads in early November, reaching nearly 1.7K. This was followed by a steady range of downloads between 1K and 1.5K for the remainder of the quarter, closing the year with approximately 1K downloads in the final week.

Mazaya Stores had a relatively stable download rate, with a slight peak in mid-November at around 1K downloads. The weekly download numbers varied between 500 and 900 throughout the quarter, finishing the year with about 600 downloads in the last week of December.

Cheap Makeup for Women maintained a consistent download rate with occasional fluctuations. Starting at around 600 downloads in late September, the app saw a peak of 820 downloads in the final week of December. The weekly downloads generally oscillated between 300 and 800.

Sophies Online demonstrated a varied performance, with a notable download peak of 760 in early October. The app's weekly downloads ranged from a low of 142 in late November to a high of 631 in mid-December, ending the quarter with approximately 438 downloads.

For more detailed insights on app performance, visit Sensor Tower.